What’s Brewing at ICC Birmingham? The Rise of Coffee & Matcha Activations in 2026 While exhibition halls have always been filled with branded merchandise, brochures and giveaways, one trend stood out at ICC Birmingham this year: experiential drinks activations. From premium coffee bars to ceremonial-grade matcha stations, exhibitors are increasingly using drinks experiences to attract…
Coffee Activations in London (2026): What Works, What Doesn’t, and Why Brands Are Investing How to Run a Successful Coffee Activation for Corporate & Brand Events in London In 2026, coffee activations have become one of the most reliable ways for brands to create real engagement at corporate events, exhibitions, and retail launches — not…
Brand Activation Services in London: Coffee, Cocktails, DJs & Experiential Events Brand activation services have evolved into one of the most powerful tools in modern marketing. In London and across the UK, brands are moving away from passive advertising and investing in experiential marketing that creates real human connection. From coffee and matcha activations to…
Matcha Bar Hire London Premium Pop-Up Matcha Bars for UK Events Matcha is more than a drink — it’s an experience. Across London and the UK, our pop-up matcha bars are redefining event refreshments by blending Japanese tradition with contemporary wellness culture. From mindful mornings at conferences to vibrant brand activations, our team brings the…
