SEO Content Framework & Editorial Playbook | Mixology Insider & Cocktails with Mario






SEO Content Framework & Editorial Playbook | Mixology Insider & Cocktails with Mario


SEO Content Framework & Editorial Playbook

Updated 2025

Bartender tools neatly arranged

Rule of thumb: Google does not rank by word count; it ranks by helpfulness. In practice, target 800–1200 words for articles and 400–800 words for service pages. Use the structures below, and always add inner links to the most relevant service pages.

Tip: keep paragraphs short, use H2/H3 subheads for each sub-intent, include 2–4 images with descriptive ALT text, and add a 2–3 Q&A FAQPage schema block.

☕️ Coffee & Barista Series (850–1100 words)

Coffee bike serving espresso outdoors

Suggested structure: Intro (100–150) → Why coffee bikes attract crowds → Queue-free setup → Branding options → Cost & what’s included → Popular drinks (H3 list) → CTA → FAQ.

🍹 Cocktail & Mobile Bar Hire Series (900–1200 words)

Cocktail bar setup with glowing bottles

Suggested structure: Intro (scene-setting) → Our mobile bar experience → Popular cocktails → Why clients love it → Nationwide coverage (cities) → CTA → FAQ.

🥂 Weddings & Private Events (700–1000 words)

Elegant wedding reception bar

Suggested structure: Intro (emotional hook) → Tailored packages → Setup styles (rustic/modern/garden) → What’s included → Why choose us → CTA → FAQ.

🎪 Festivals, Corporate & Exhibitions (1000–1300 words)

Outdoor festival bar at sunset

Suggested structure: Intro (scale + outcomes) → Logistics & setup → Scalable service options → Brand integration → Sustainability → Case study → CTA → FAQ.

🎬 Social Showcase

Feature your best social videos or reels to increase engagement and authority.

Bartender shaking cocktails at event

Use this page as your editorial checklist when drafting new posts. Add 3–5 inner links per article pointing to the most relevant service pages above.

Jump to Coffee & Barista


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cocktailswithmario@gmail.com
A collective of UK bartenders, baristas & event professionals sharing mixology culture, trends & experiences.”

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